Exclusive: Conservatives Launch Structured Attack on Woke Corporations

Matthew Peterson, the general partner of New Founding and the president of American Firebrand PAC, joined Breitbart News Sunday on Sirius XM with host Matthew Boyle to discuss how to fight back against woke corporations.

Peterson said New Founding is “a venture organization dedicated to revitalizing America,” going on to explain that the organization’s mission is to “spearhead an alternative universe, an alternative economy that already exists but is atomized.”

“We need to unite all those companies under one banner. We need a commercial, cultural movement that moves America forward.” Peterson said, and decried that Americans have been “forced to buy products or services from people who hate them.”

New Founding, Peterson explained, was created to solve that problem, in large part by maintaining a job board and identifying companies that are aligned with conservative beliefs. New Founding serves as an umbrella organization, with various different specialties.

Peterson, who is a veteran of the Claremont Institute, also discussed Principal Investments, the investment side of New Founding, explaining that it was made to “invest in the direct-to-consumer that we think represent American values.” The organization also maintains a directory of direct-to-consumer companies that connect consumers with businesses that defend American principles.

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Spencer Lindquist is a reporter for Breitbart News. Follow him on Twitter @SpencerLndqst and reach out at [email protected]