New Founding is pleased to announce the sale of two media brands - Align and Return - to Blaze Media.
New Founding originally launched both Align and Return to capture the emerging trend for both consumers and businesses to favor trusted and values-aligned commercial and technological partners. The Align Newsletter showcases attractive businesses through lifestyle content, and the Return publication casts a distinct and pro-human vision for living well in the digital age.
"Blaze has expanded its investment in aligned business and technology content with its acquisition of Align and Return. This demonstrates growing recognition of how much values alignment matters to consumers, and the particular need for an aligned vision for technology," said Nate Fischer, Founder and CEO of New Founding. "With its broad media capabilities and its interest in emerging issues, Blaze makes a natural home for these brands, and we look forward to watching them grow in Blaze's portfolio. We are more convinced than ever that there is a timely opportunity to back companies that can be trusted by consumers and business partners alike."
New Founding will continue to build and invest in disruptive companies that arbitrage against the increasing leftist capture of legacy corporations, through its investing and venture studio activities, and its talent network and advisory services.
“We’re excited to bring Return and Align under the Blaze Media umbrella and to introduce them to a wider audience,” said Tyler Cardon, CEO of Blaze Media. “We couldn’t be more thrilled to welcome the talented people who are joining the Blaze Media family to continue to expand upon the great work they’ve already done to make these brands what they are today.”
As part of the disposition, Matthew Peterson, co-founder and former President of New Founding's media group, transitioned over to Blaze to take on the role of Editor-in-Chief. In addition, a number of other Align and Return employees moved over to Blaze to continue their work on these brands, including James Poulos, who will continue in his role as Founder and Editorial Director of Return.
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